Social Media Management provides a strategic approach to social media management. It is designed to leverage social media as a tool in achieving your marketing and business goals. The emphasis will be on principles and best practices. While social media channels will be discussed, this course is not about making you a platform expert. The […]
Learn how fundamental marketing principles can help you to grow a strong business. Intended for those working in businesses and organizations who are responsible for marketing this program takes you through developing a marketing strategy including positioning your products in the marketplace, finding the right fit between your value proposition and targeted customer groups, identifying […]