Latest Past Events

Content Marketing

Strait Area Chamber of Commerce

Focused on strategic decision making Content Marketing is for business owners who have a clear understanding of their ideal customer(s), where they are/want to be positioned in the marketplace, and are committed to growing their online presence. In this program you will identify the current social media platforms best suited to your business, develop appropriate […]

Customer Service Excellence

Cape Breton Regional Chamber of Commerce

This program creates the opportunity for you to provide the best experience possible for your customers. Starting with the RATER model, you will explore key elements of customer service standards, gain clarity on your customers’ expectations, study the seven types of challenging customers, and learn how to navigate difficult customer situations. You’ll also know how […]

Social Media for Business

Cape Breton Music Industry Cooperative (CB MIC)

Social Media for Business (Level II) picks up from where level I left off. Starting with a review of your current social media strategy, you will set new benchmarks and devise strategies for driving traffic to your website and social media platforms. In addition, you will learn how to use live streaming to create better […]