Professional Sales is a program dedicated to the sales component of the marketing strategy. Starting with identifying the key components of the sales cycle, you will learn how to craft probing questions specifically for your company’s products/services. From here, you’ll develop skills in anticipating and overcoming objections as well as confirming the sale. Through this […]
IDEA Fundamentals is designed for leaders of organizations who want to explore and deepen their understanding of inclusion, diversity, equity, and accessibility (IDEA) in the workplace. This training focuses on key concepts, terminology, and strategies for leaders to be able to create diverse and welcoming workplaces. This course is based in a Nova Scotian context, […]
Learn how to write a clear, effective proposal. By learning about the standard components of proposals, how to format a proposal, how to create graphs and budgets, and evaluate the effectiveness of your writing, you’ll be positioned to craft proposals that get results. You’ll also learn about ethical persuasion, reader-centred writing, the role of effective […]
Do you have a special project you want to tackle (updating your website, automating your inventory, reorganizing your filing cabinets, moving locations, or hosting an open house) and are not sure where to start? Are you heading a committee and want to ensure you meet your mandate with minimal hiccups and frustrations? Do you want […]
The fundamental program in the finance stream of Workplace Education Financial Fundamentals (Level I) is a must have for every business owner. Starting with key accounting terminology this program takes you step-by-step through the basics of the your business finances. By the end of the program you will understand bookkeeping basics, be able to read, […]
Computerized Accounting (Level I) will show you how to take a manual accounting system and computerize it using Quickbooks accounting software. Starting with the basics of setting up a company, you will learn how to create each main module (accounts receivable, accounts payable, and payroll) as well completing monthly bank reconciliations and year-end procedures. A […]
If you have been wanting to know how to create and manage your own company’s website, Website Design (Level I) has your answers. You’ll begin by exploring various website creation options and costs; and proceed step-by-step so that you will know how to go from idea to website launch. (Please note that this program does […]
Learn how fundamental marketing principles can help you to grow a strong business. Intended for those working in businesses and organizations who are responsible for marketing this program takes you through developing a marketing strategy including positioning your products in the marketplace, finding the right fit between your value proposition and targeted customer groups, identifying […]
Focused on strategic decision making Content Marketing is for business owners who have a clear understanding of their ideal customer(s), where they are/want to be positioned in the marketplace, and are committed to growing their online presence. In this program you will identify the current social media platforms best suited to your business, develop appropriate […]
Computerized Accounting (Level I) will show you how to take a manual accounting system and computerize it using Quickbooks accounting software. Starting with the basics of setting up a company, you will learn how to create each main module (accounts receivable, accounts payable, and payroll) as well completing monthly bank reconciliations and year-end procedures. A […]
Revolutionize your content marketing strategy and propel your business to new heights with Content Marketing using AI. In this dynamic program you will plan your content marketing strategy, define your audience, learn effective differentiation strategies, train ChatGPT as your assistant, develop publishing plans for FaceBook and YouTube, explore features in Canva to create enhanced visual […]
The fundamental program in the finance stream of Workplace Education Financial Fundamentals (Level I) is a must have for every business owner. Starting with key accounting terminology this program takes you step-by-step through the basics of the your business finances. By the end of the program you will understand bookkeeping basics, be able to read, […]