Revolutionize your content marketing strategy and propel your business to new heights with Content Marketing using AI. In this dynamic program you will plan your content marketing strategy, define your audience, learn effective differentiation strategies, train ChatGPT as your assistant, develop publishing plans for FaceBook and YouTube, explore features in Canva to create enhanced visual […]
This interactive program has been developed for anyone who would like to have more confidence and skill when speaking on behalf of their business. The program focuses on helping you develop an understanding of the fundamentals of public speaking and builds on this with a variety of activities such as voice projection exercises, impromptus, and […]
Professional Sales is a program dedicated to the sales component of the marketing strategy. Starting with identifying the key components of the sales cycle, you will learn how to craft probing questions specifically for your company’s products/services. From here, you’ll develop skills in anticipating and overcoming objections as well as confirming the sale. Through this […]
Social Media Management provides a strategic approach to social media management. It is designed to leverage social media as a tool in achieving your marketing and business goals. The emphasis will be on principles and best practices. While social media channels will be discussed, this course is not about making you a platform expert. The […]
Learn how fundamental marketing principles can help you to grow a strong business. Intended for those working in businesses and organizations who are responsible for marketing this program takes you through developing a marketing strategy including positioning your products in the marketplace, finding the right fit between your value proposition and targeted customer groups, identifying […]
Computerized Accounting (Level I) will show you how to take a manual accounting system and computerize it using Quickbooks accounting software. Starting with the basics of setting up a company, you will learn how to create each main module (accounts receivable, accounts payable, and payroll) as well completing monthly bank reconciliations and year-end procedures. A […]
Learn how to write a clear, effective proposal. By learning about the standard components of proposals, how to format a proposal, how to create graphs and budgets, and evaluate the effectiveness of your writing, you’ll be positioned to craft proposals that get results. You’ll also learn about ethical persuasion, reader-centred writing, the role of effective […]
More than ever before business leaders and those managing people are called to a higher place in terms of their vision, alignment with purpose, ethical practices, decision-making abilities, creative problem solving skills, and success with engaging and inspiring employees. The most transformational leaders will tell you that achieving this and sustaining it on a consistent […]
If you are responsible for staff training in your workplace or want to begin to create training programs, this program is designed to help you do just that. By understanding how to develop appropriate learning objectives, create an effective lesson plan, create engaging learning activities, and manage the adult classroom, this highly interactive program will […]
This program is designed to provide you with a general overview and understanding of the role of HR in your company – whether you have one or 50 employees. In addition to laying the foundation for a practical HR system, the program will provide you with knowledge, tools and templates for recruiting, retaining and engaging […]
Developed for small to medium-sized businesses Business Skills provides you with an overview and understanding of how to grow a strong and profitable business. In this program you will learn how to prime your business, strategically position your company, develop a strategy that focuses on optimizing profit through pricing, create a marketing strategy, and assess […]
The fundamental program in the finance stream of Workplace Education Financial Fundamentals (Level I) is a must have for every business owner. Starting with key accounting terminology this program takes you step-by-step through the basics of the your business finances. By the end of the program you will understand bookkeeping basics, be able to read, […]