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Marketing Essentials
September 23 @ 1:00 pm – 4:00 pm
This program covers key principles needed to successfully market in today’s competitive environment. The fundamentals covered in this course are key to success.
Learn the foundations of the marketing process including:
• situational analysis: your market, competition, customers
• strategic planning, goal setting
• understanding your customers
• tactics
• implementing, monitoring, and adjusting campaigns
You should take this program if you:
• are a small business owner or nonprofit manager,
• are an aspiring entrepreneur,
• never taken a marketing course before or it has been a while,
• have marketing responsibilities,
• lack a marketing strategy and are not seeing results.
This program is the foundation for further marketing programs.
A 40-hour course that runs same time, same day for 10 weeks.