Focused on strategic decision making Content Marketing is for business owners who have a clear understanding of their ideal customer(s), where they are/want to be positioned in the marketplace, and are committed to growing their online presence. In this program you will identify the current social media platforms best suited to your business, develop appropriate content, create a social media planner, learn how to grow your audience and the importance of cultivating an email strategy, how and where to go live, how to organize all your content, and how to measure & analyze engagement.
A 40-hour course that runs same time, same day for 10 weeks.
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