Learn how fundamental marketing principles can help you to grow a strong business.
Intended for those working in businesses and organizations who are responsible for marketing this program takes you through developing a marketing strategy including positioning your products in the marketplace, finding the right fit between your value proposition and targeted customer groups, identifying your pricing strategy, determining appropriate channels of distribution, and building a promotional strategy that encompasses components that are strategically aligned to your product/service offering.
A 40-hour course that runs same time, same day for 10 weeks.
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